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Design sprint masterclass
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How to turn your promising ideas into a customer-validated proposition / offering
Together we design, prototype and test your big concepts or solve complex problems!
What is a design sprint?
Design sprints, used by the most innovative companies in the world, help develop better products faster. The focus is on visualizing ideas and testing hypotheses instead of long discussions. Chances of success can be explored early and risks identified.
Who is the sprint for?
The format of the design sprint is praised by managing directors, innovation managers, business development, management and marketing teams for its efficiency and valuable results. A design sprint is therefore suitable for all teams who want to face the challenges of digital transformation.
Convincing result
The sprint is fresh, pragmatic, efficient and revolutionizes the way teams work together. The profit is obvious, a design sprint summarizes months of work in just a few days. The result will convince your stakeholders, sponsors or investors.
We now run the design sprint in 4 days
Monday
Focus and sketch
- Map the journey and Define the challenge
- Produce a large quantity of possible solutions
Participants: your Team + Digital Pathways
Tuesday
Storyboard
- Curate and vote on the best solution
- Define the prototype with a storyboard
Participants: your Team + Digital Pathways
Wednesday
Prototype
- Design, build & finalize the prototype
- Setup the user tests for the next day
Participants: your Team
Thursday
Test!
- Test the prototype with 5 target users
- Use feedback from testing to inform way forward
Participants: your Team + Digital Pathways
Our sprints take place in person or remotely
Requirements
- an important and well-defined Sprint Challenge
- a Team of 5-7 people
- a decision-maker, the sponsor of the project
- Immersive & productive experience, with 2 options:
- In person
- Virtual: remote participants need a rapid computer & Wifi connection, a good headset & microphone.
Typical agenda
- Monday, Tuesday,(busy parents friendly)
9 AM – 11:30 AM
break 1:30 PM – 3 PM
break 3:30 PM – 5 PM - Wednesday: Designers only
- Thursday (watch tests):
3:30 PM – 6 PM
Deliverables
- On day 3, we will have created a high-fidelity prototype allowing us to test in an efficient way the concepts imagined during the previous days.
- On day 4, we will present this prototype to future users or potential customers. Interviews are filmed and lessons are captured using a scorecard.
Result
- Aligning the team with the strategy
- Maximize alignment and focused effort
- Testing and measuring the potential of a concept
- Limiting the risk of building the wrong ‘IT’
- De-risked ROI
- Building your team’s capability: user experience (UX/UI) design, customer validation, design thinking, Agile ways of working
What do previous attendees say?
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Harry Zechman
COO, Stoner Solutions
Our Digital Strategy Compass, Transformation Lighthouse and management system has helped us survive the pandemic and pivot smartly to e-commerce.
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Harry Sideris
President, Duke Distribution
The Digital Strategy Compass provides us with clear bearings. The Lighthouse helps us avoid reefs: we can now surface & solve problems, share learning and act together, much quicker. Executive coaching helps sustain our improvements.
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Naresh Bangia
CEO, AJB Software Design
Strategy deployment and executive coaching provide a stable foundation and fertile environment for innovation. Our Lean Digital transformation resulted in breakthrough results. Within two years, our growth rate doubled and employee Job satisfaction increased by 20%. Strengthening our Payment gateway and switching solutions have enabled us to secure a successful acquisition by Verifone holdings.
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Brad Parsons
CEO, Baptist Memphis Hospital
Our Strategy Lighthouse and management system are our company’s nervous system. Executive coaching helps sustain our improvements.
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Yvon Charest
CEO, IA Financial Group
Strategy deployment and executive coaching provide a stable foundation and fertile environment for innovation.
