Design Sprint
Turn your promising ideas into a customer-validated proposition / offering
Invented at Google by Jake Knapp, perfected with more than 150 startups at Google Ventures, the design sprint helps to innovate better and faster.
Solve big problems and test ideas with your team in four days
What is a design sprint?
Design sprints, used by the most innovative companies in the world, help develop better products faster. The focus is on visualizing ideas and testing hypotheses instead of long discussions. Chances of success can be explored early and risks identified.
Who is the sprint for?
The format of the design sprint is praised by managing directors, innovation managers, business development, management and marketing teams for its efficiency and valuable results. A design sprint is therefore suitable for all teams who want to face the challenges of digital transformation.
Convincing result
The sprint is fresh, pragmatic, efficient and revolutionizes the way teams work together. The profit is obvious, a design sprint summarizes months of work in just a few days. The result will convince your stakeholders, sponsors or investors.
We now run the design sprint in 4 days
Monday
Define the challenge
- Expert interviews – How Might We problem statement
- User journey mapping
- Long term goal + sprint questions
Participants: your Team + Digital Pathways
Tuesday
Storyboard
- Curate and vote on the best solution
- Define the prototype with a storyboard
Participants: your Team + Digital Pathways
Wednesday
Prototype
- Design, build & finalize the prototype
- Setup the user tests for the next day
Participants: your Team
Thursday
Test!
- Test the prototype with 5 target users
- Use feedback from testing to inform way forward
Participants: your Team + Digital Pathways
Our sprints take place in person or remotely
Requirements
- An important and well-defined sprint challenge
- A team of 5-7 people
- A decision-maker, the sponsor of the project
- Immersive & productive experience, with 2 options:
- In person
- Virtual: remote participants need a rapid computer & Wifi connection, a good headset & microphone.
Typical agenda
- Monday, Tuesday, (busy parents friendly)
9 AM – 11:30 AM
break 1:30 PM – 3 PM
break 3:30 PM – 5 PM - Wednesday: Designers only
- Thursday (watch tests):
3:30 PM – 6 PM
Deliverables
- On day 3, we will have created a high-fidelity prototype allowing us to test in an efficient way the concepts imagined during the previous days.
- On day 4, we will present this prototype to future users or potential customers. Interviews are filmed and lessons are captured using a scorecard.
Result
- Aligning the team with the strategy
- Maximize alignment and focused effort
- Testing and measuring the potential of a concept
- Limiting the risk of building the wrong ‘IT’
- De-risked ROI
- Building your team’s capability: user experience (UX/UI) design, customer validation, design thinking, Agile ways of working
What do previous attendees say?
Meet our subject matter experts
Pascal Dennis
Co-founder, North America
Strategy Execution. Pragmatic Innovation.
Laurent Simon
Co-founder, Asia-Pacific
Strategy Execution. Pragmatic Innovation.